As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

EKARAA enters India’s fine jewellery market with the opening of a 6,700 sq. ft. flagship store in Mumbai on February 5, 2026, marking its retail debut and global headquarters.

Senco Gold & Diamonds opened its first Ambikapur store on January 27, expanding to four outlets in Chhattisgarh, to increase retail reach across Surguja and surrounding regional jewellery markets.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

DITP and GIT announced the 73rd Bangkok Gems and Jewelry Fair, to be held February 22–26, 2026 in Bangkok, with expanded exhibition space and trade value projected to exceed $ 150 million.

Golubhai Badalia Diamond has been appointed Luxury Partner for Bridal Asia Spring Summer 2026, continuing its collaboration across the Mumbai and Delhi editions to showcase its bridal jewellery collections.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

Titan Company enters the lab-grown diamond jewellery segment with the launch of beYon, opening its first Mumbai store and targeting younger, lifestyle-driven consumers through affordable, design-led LGD offerings.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Zaveri Bros strengthens its South Indian luxury footprint with a new boutique in Bengaluru’s Sadashivanagar and introduces its precision-cut Hearts & Arrows diamonds, unveiled by the Mysore princesses.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.

The 21st Jaipur Jewellery Show returns from December 19 to 22 at Novotel Convention Centre, spotlighting ‘Coloured Gemstone’ as its annual theme, with record exhibitors, curated B2B spaces, and expanded design showcases.

Quantum Brilliance has launched the world’s first commercial Quantum Diamond Foundry in Melbourne to mass-produce ultra-pure diamonds for room-temperature quantum computing and sensing, marking a major step toward real-world quantum applications.