New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

IIJS Bharat Tritaya 2026 concluded on a measured note, signalling a constructive recalibration. The industry is steadily transitioning from volume-led growth to a more value-driven, strategic approach, navigating global geopolitical shifts and elevated gold prices with greater clarity and intent, reports Khursheed Mistry.

New York-based Verlas introduced its ‘La Fleur’ collection in India on March 18, 2026, featuring lab-grown diamonds and recycled gold, targeting demand for sustainable, versatile fine jewellery in the market.

Mumbai-based lab-grown diamond jewellery brand Lukson Jewels reports 25% month-on-month growth, serving over 20,000 customers in six months, while planning retail expansion to 30 stores across India.

Sonani Jewels introduces the ‘9 to Fine’ lab-grown diamond jewellery range in 9KT gold, designed for daily wear with versatile styles and customization — catering to evolving retailer demand for accessible fine jewellery.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

ACPL Exports launched TrueSilver on 10 February 2026 in New Delhi, entering India’s domestic D2C silver jewellery market to address growing everyday demand and diversify revenue beyond exports.

Sawansukha Indian Institute of Jewellery organized a student-led sustainable design competition, challenging participants to create jewellery from scrap materials to promote circular thinking and responsible craftsmanship within design education.

Union Budget 2026-27 makes a strong push for MSMEs, with a Rs 10,000-crore SME Growth Fund; besides, it enables faster payments via mandatory TReDS for CPSE purchases. Overall, the Budget emphasizes fiscal prudence, infrastructure creation, and ease of doing business. For a sector navigating global uncertainty, shifting consumer preferences, and rising compliance standards, it is stability that the enabler.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

IIJS Bharat Signature 2026 sees selective demand, cautious capital deployment, and a clear move towards lightweight, lower-ticket jewellery, says Arpit Kala.

Titan Company enters the lab-grown diamond jewellery segment with the launch of beYon, opening its first Mumbai store and targeting younger, lifestyle-driven consumers through affordable, design-led LGD offerings.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.