Dassani Brothers introduces ‘Shubh Labh’ collection across India, combining traditional motifs, Polki and Jadau techniques with contemporary designs, targeting varied consumer segments and offering retailers a versatile, sellable product mix.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Dassani Brothers has introduced its ‘Shubh Labh’ collection in Mumbai on April 15, 2026, targeting Akshay Tritiya demand with retailer-focused designs, auspicious motifs, and versatile assortments for bridal and gifting segments.

Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.

Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

Mavitrra has launched a new wedding jewellery collection inspired by spiritual symbolism, reflecting traditional Indian bridal aesthetics while reinforcing the brand’s focus on culturally rooted design narratives.

De Beers India introduced a new Intention Pendant range for 2026, featuring natural diamond designs across multiple gold options, positioned as symbolic jewellery pieces ahead of the New Year period.

Indriya by Aditya Birla Jewellery launches a set of region-specific bridal collections drawn from the heritage of Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka, to engage brides seeking cultural authenticity and craftsmanship.

Zaveri Bros strengthens its South Indian luxury footprint with a new boutique in Bengaluru’s Sadashivanagar and introduces its precision-cut Hearts & Arrows diamonds, unveiled by the Mysore princesses.

Co-created with dancer Chintamani Diana and launched in Banaras during Dev Diwali, the Kashi 108 Cut™ translates sacred rhythm into a diamond that reflects intention, movement, and meticulously crafted brilliance.

Senco Gold & Diamonds announces a special ‘Infinity Abundance’ campaign from November 5-11, offering exclusive cashback on gold and attractive discounts on diamonds, inspired by the prosperity and manifestation energy associated with the 11:11 date.

This wedding season, Irasva introduces Rüh, its newest bridal collection that bridges art and emotion through exquisite hand-painted jewellery inspired by the sacred beauty of Pichwai and the symbolism of lotus blooms. Designed for the modern bride and her closest circle, Rüh celebrates individuality, craftsmanship, and the soulful essence of Indian heritage — redefining fine jewellery as wearable art.

As Diwali ushers in a season of light, love, and meaningful gifting, Candere by Kalyan Jewellers captures the spirit of the festival with a curated selection of five Evil Eye jewellery pieces that symbolise protection, prosperity, and positivity. Crafted with BIS-hallmarked quality, these designs blend timeless symbolism with modern elegance—perfect for those seeking gifts that sparkle with both style and sentiment.

GIVA, has unveiled its latest collection, Shakti, created in collaboration with Italian jewellery designer Anna Giulia Chicco. The line blends European artistry with Indian cultural inspiration, celebrating strength, grace, and modern femininity.