Raj Diamonds launches an Akshaya Tritiya campaign in Bangalore on April 13, 2026, showcasing Ruby Splendour and Ancient Splendour collections, highlighting bridal design narratives and in-house manufacturing capabilities.

Divine Solitaires and Gahana Gems & Jewels announced a partnership on April 8, 2026, to expand natural diamond solitaire sales across Gwalior, Guna and Jhansi, targeting over 40% market share.

P. N. Gadgil & Sons opened a new showroom in Pune on April 7, 2026 and introduced its 9KT gifting collection across 34 stores to expand everyday jewellery offerings.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

Divine Solitaires introduced 4–9 pointer diamonds meeting its 123-parameter standards at GJS 2026, Mumbai, following six months of R&D, targeting growing demand for precision-crafted lightweight diamond jewellery.

New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

Litestyle by PNG launched three new stores in March 2026 across Nashik, Ghatkopar and Mulund, expanding its retail presence to target young, working consumers with lightweight gold and diamond jewellery offerings.

GIVA launched VEDA, a premium jewellery retail format, in Bangalore in March 2026, offering ethically sourced, certified jewellery, private consultations, and made-to-order pieces targeting milestone and occasion-driven purchases.

Aurya Diamonds launched its lab-grown diamond brand in India on March 28, 2026, opening a Bengaluru gallery to target demand for ethical, transparent jewellery among emerging middle and upper-middle consumers.

Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.