Harit Zaveri Jewellers has introduced Saanjh, a 22 KT gold bridal jewellery collection in July 2026, featuring polki, kundan and temple-inspired designs for contemporary bridal preferences and occasions.

Aarnora Jewels launched its first flagship showroom in Secunderabad, Hyderabad on April 21, 2026, inaugurated by Nidhhi Agerwal, introducing 92.5 silver jewellery and a 77% exchange policy.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

GIVA launched VEDA, a premium jewellery retail format, in Bangalore in March 2026, offering ethically sourced, certified jewellery, private consultations, and made-to-order pieces targeting milestone and occasion-driven purchases.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

Kushals Fashion Jewellery opened four new stores in Hyderabad on January 28 to expand its Telangana footprint, taking its city total to 17 as part of its retail growth plan.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

Day two of IIJS Bharat Signature 2026 at the Bombay Exhibition Centre (BEC), NESCO, Goregaon, Mumbai, was marked by the formal inauguration of the venue, and new collection launches focused on lightweight gold jewellery.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

Kalyan Jewellers has opened a new showroom on Leicester’s Golden Mile on December 2 2025, marking its first UK entry and supporting the brand’s ongoing international expansion across key diaspora markets.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Jos Alukkas launches Shubha Mangalyam, a bridal jewellery collection blending South Indian temple artistry with contemporary finesse, unveiled by brand ambassador Keerthy Suresh, celebrating heritage, craftsmanship, and wedding tradition.