In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Silver surged above $100 per ounce for the first time ever, while gold reached record highs near $5,000, driven by strong safe-haven demand and tight physical supplies amid global economic uncertainties.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

GJEPC submitted pre-Budget recommendations to the Finance Ministry in Mumbai on January 14, 2026, seeking duty rationalization, tax reforms and SEZ flexibility to support exports amid global trade pressures.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

Concerns have emerged among African diamond-producing countries over India’s 2026 Kimberley Process chairmanship, following unresolved reform debates and procedural outcomes after the November 2025 plenary in Dubai.

GIVA activated a nationwide on-ground campaign from December 10 2025 to drive participation in its Exchange Fest, using transit media, mall installations and hyperlocal outreach to increase store footfall and consumer engagement.

Shineshilpi has announced the launch of The Shine House, a new B2B jewellery sourcing hub in Zaveri Bazaar, Mumbai, expanding its infrastructure to support retailers and manufacturers with centralised operations.

India’s gold industry body IAGES launches the #PehlaCheckIAGES campaign on December 4 in Mumbai, urging consumers to verify jewellers’ IAGES accreditation to promote ethical practices, transparency and sector-wide compliance.

The Flemish Government approved a policy effective January 1 2026 allowing Antwerp diamond companies to hire foreign polishers and sorters through faster permits to meet rising demand driven by the US duty advantage.

GJEPC initiates a nationwide workshop series beginning at Mumbai’s Zaveri Bazaar, offering practical guidance on export processes, compliance, and government support to help MSMEs and non-exporting members tap global jewellery markets.

The recent imposition of steep tariffs by the Trump administration on diamonds imported from India has sent ripples across the US diamond jewellery sector. India being the primary supplier of polished diamonds to America, the world’s largest consumer market, the tariffs have caused supply chain disruptions, and are likely to lead to rising product costs. Prices are expected to go up, once the existing inventory depletes, unless a deal is reached between the US and India. Suneeta Kaul speaks with Paul Zimnisky, renowned diamond industry analyst, to gain insights into the fallout of the tariffs, and how they are reshaping buying behaviour and pricing strategies in the US.

The Gem & Jewellery Export Promotion Council presented key policy proposals to the Government seeking tax reforms, industry incentives, and regulatory ease to strengthen India’s leadership in diamonds, gold, coloured gemstones, and lab-grown diamonds.

Waman Hari Pethe Jewellers has received IAGES accreditation, reinforcing its legacy of trust, responsible sourcing, and transparency across the gold value chain, strengthening consumer confidence and leadership in India’s formalizing jewellery sector.