Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

Senco Gold & Diamonds on February 2, 2026 in Kolkata launched ‘The Shape of You’, introducing face-shape analysis in stores and its app to guide jewellery selection decisions.

Kushals Fashion Jewellery opened four new stores in Hyderabad on January 28 to expand its Telangana footprint, taking its city total to 17 as part of its retail growth plan.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

GJEPC announced “Quantum Couture” as the theme for Artisan Jewellery Design Awards 2026 on 22 January in Mumbai, outlining three design categories and opening entries for industry and student participants nationwide.

Vicenzaoro January 2026 attracted global buyers led by the US, UK, India and Germany, reinforcing its role as a key sourcing and technology hub amid volatile metal prices and shifting international trade dynamics.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

In spite of an 8.76% dip in cut and polished diamond exports during April-November 2025, GJEPC remains optimistic about India’s export performance in 2026. The Council is looking forward to the BTA with the US, and should that take longer than expected, it will take all necessary measures in coordination with the government and stakeholders to support exports, and ensure continued growth, says Sabyasachi Ray, Executive Director, GJEPC, in a conversation with Suneeta Kaul.

IIJS Bharat – Signature 2026 concluded in Mumbai on January 15, recording an estimated ?75,000 crore in business, driven by strong domestic buying, international participation, and focused sourcing across categories.

Buying activity softened as laboratory-grown diamonds and gold prices reshaped loose diamond trade dynamics at IIJS Bharat Signature 2026. Exhibitors observed slower conversions, but continued relevance, for natural diamonds, reports Khursheed Mistry.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.