Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

Irasva Fine Jewellery introduced its first lab-grown diamond collection, ISSHO, on March 26, 2026, in Mumbai, in collaboration with Shibani Akhtar, marking entry into the growing lab-grown segment.

Aisshpra Gems & Jewels launched its 14th showroom in Alambagh, Lucknow on March 19, 2026, expanding presence in Uttar Pradesh and strengthening focus on trust-led, customer-centric jewellery retail formats.

Limelight Diamonds has opened a new exclusive store in Baner, Pune, in March 2026, expanding its Maharashtra retail presence and strengthening access to lab-grown diamond jewellery in a key urban market.

Mia by Tanishq marked its 275-store milestone with the launch of a new outlet in Bengaluru’s Kammanahalli on March 7, reinforcing retail expansion in India’s growing lightweight jewellery segment.

Limelight Lab Grown Diamonds opened a new retail store in Rohini, Delhi, in February 2026, expanding its NCR presence and strengthening distribution in response to growing consumer demand.

Bhima Jewellery opened a new showroom in Sector 18, Noida on February 8, 2026, marking its continued pan-India retail expansion as the company enters its centenary phase.

Kalyan Jewellers relaunched its redesigned flagship showroom in South Extension, New Delhi, on January 17, 2026, to update its retail format, expand collections, and strengthen customer-facing infrastructure in a key market.

Candere, the lifestyle jewellery brand by Kalyan Jewellers, expanded its Maharashtra retail presence on January 5, 2026, with new stores in Kandivali, Nashik and Kolhapur to strengthen market reach.

Litestyle by PNG Jewellers opened a new standalone store in Kharghar, Navi Mumbai, expanding its retail network to six outlets as part of its urban market growth strategy.

Candere broadens its retail footprint in Maharashtra with new stores in Andheri and Mulund, marking a stronger presence in Mumbai and advancing its strategy to offer accessible, contemporary jewellery to urban consumers.

Jewellery retailer Senco Gold delivered a strong performance in the first quarter of FY26, clocking a 28% year-on-year rise in total revenue, buoyed by festive demand and rapid retail expansion. Retail revenue alone saw a 24% increase, reflecting strong consumer sentiment and footfall across the company’s expanding showroom network

Mumbai-based jewellery brand Oropel has introduced a new collection titled ‘Noor’, drawing inspiration from the rhythms of music and elements of nature. The collection features designs made in 14K gold and lab-grown diamonds, incorporating a palette of emerald green, ruby red, black onyx, and warm gold tones

In a move to strengthen its retail presence across Delhi NCR, jewellery brand Craftier has inaugurated a new boutique at Elan Mall, Gurugram. Known for its lab-grown diamond collections and focus on sustainability, the brand’s latest expansion reflects a broader trend in the luxury sector towards ethical and environmentally conscious practices