Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.

On Gudi Padwa 2026, Ekatra Retail Ventures appointed Sussanne Khan as Design Director and launched Shristi Ratna, a proprietary 108-facet lab-grown diamond collection, alongside its website debut on March 8.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

India’s gold industry body IAGES launches the #PehlaCheckIAGES campaign on December 4 in Mumbai, urging consumers to verify jewellers’ IAGES accreditation to promote ethical practices, transparency and sector-wide compliance.

Gargi by P.N. Gadgil and Sons marked its four-year milestone in Pune on December 1 2025, outlining growth plans after reporting Q2 FY25-26 sales, profits and continued national retail expansion.

The recent imposition of steep tariffs by the Trump administration on diamonds imported from India has sent ripples across the US diamond jewellery sector. India being the primary supplier of polished diamonds to America, the world’s largest consumer market, the tariffs have caused supply chain disruptions, and are likely to lead to rising product costs. Prices are expected to go up, once the existing inventory depletes, unless a deal is reached between the US and India. Suneeta Kaul speaks with Paul Zimnisky, renowned diamond industry analyst, to gain insights into the fallout of the tariffs, and how they are reshaping buying behaviour and pricing strategies in the US.