Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

P.C. Totuka & Sons participated as Official Fine Jewellery Partner at Palace Privé by Robb Report India, held April 8–9, 2025, at Jai Vilas Palace, Gwalior, showcasing heritage craftsmanship.

Divine Solitaires introduced a diamond coin collection on April 13, 2026, in Mumbai for Akshaya Tritiya, offering three variants to position diamonds as long-term value purchases.

Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.

Hazoorilal Legacy introduces The Spring Edit 2026 in New Delhi, featuring natural diamonds and coloured gemstones, expanding its seasonal offering with designs targeting collectors and high-value jewellery buyers.

Antwerp World Diamond Centre held a public awareness initiative on March 10, 2026 at Antwerpen-Centraal station, highlighting risks of misrepresentation in diamond jewellery sales and calling for clearer disclosure standards.

DGSL has introduced a structured insurance appraisal service for gems and jewellery in India, as director Atul Jain receives membership of the National Association of Jewelry Appraisers to strengthen appraisal standards.

Sabyasachi High Jewellery has unveiled the Hazaribagh Necklace, a new high-value statement piece featuring coloured gemstones and South Sea pearls, reinforcing brand’s positioning in India’s bridal and couture jewellery market.

Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.

Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.

Zen Diamond has partnered Francorp to scale franchise-led retail in India, targeting over 20 stores by 2026 across Tier 1 and Tier 2 cities amid rising demand for branded diamond jewellery.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.