PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.

Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador as the century-old retailer seeks to expand its national presence and connect with younger jewellery consumers.

Inaugurated by MP and actor Kangana Ranaut, the store marks PNG Jewellers’ fifth outlet in Uttar Pradesh and introduces its Ram Katha collection inspired by the Ramayana.

The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.

As leading retailers and designers flag rising interest in colour stones, COUTURE India 2026 reveals how emeralds, turquoise and Tanzanite are shaping the jewellery conversation ahead of the wedding season, discovers Preeti Kulkarni

World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

Kalamandir Jewellers has opened a 1,000 sq ft Platinum Experience Zone at its new flagship store in Vadodara, expanding its dedicated platinum retail presence in Gujarat.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Rising gold prices are pushing Indian jewellers towards lower-purity jewellery, with 9-carat offerings gaining traction as retailers seek more accessible price points for consumers.

Kalamandir Jewellers has opened a 1,000-plus sq ft Platinum Experience Zone at its Vadodara flagship, expanding its dedicated platinum retail format across Gujarat.

Gadgil on family restructuring, budget-conscious gold buying, bridging legacy with a digital-first generation, and why his new book, Choosing Gold, is his story first and a PNG story second.

Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.