The 7,839-sq.-ft. Margao showroom expands Malabar Gold & Diamonds’ presence in Goa, offering gold, diamond, polki, uncut diamond and precious gemstone jewellery.

Jewels by Annu Chadha has opened a flagship boutique at The Corridors, Chattarpur, New Delhi, expanding its retail presence in South Delhi and the wider NCR market.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

Kalyan Jewellers has expanded its Maharashtra retail network with the opening of its first showroom in Virar on July 11, strengthening its presence and increasing access to its product portfolio.

Lukson, a Laboratory-grown diamond jewellery brand has opened its 10th exclusive store in Bandra, Mumbai, expanding its retail footprint and strengthening its presence in India’s jewellery market.

Kalyan Jewellers opened a new showroom in Gondia, Maharashtra on April 15, 2026, expanding its retail network with multiple collections, BIS hallmarked jewellery, and limited-period making charge offers.

Kalyan Jewellers opened a new showroom in Ambernath, Maharashtra, on April 11, 2026 to expand regional presence, offering multiple collections, standardized pricing and promotional offers to attract local jewellery consumers.

Instamart partners with Kalyan Jewellers to introduce gold rate protection between April 10–16, 2026, allowing consumers to lock prices and complete purchases on Akshaya Tritiya at lower prevailing rates.

Ashth unveils Udaya in March 2026, a high-jewellery collection inspired by Rani ki Vav, featuring portrait- and rose-cut diamonds with engraved gold, reflecting architectural design and craftsmanship.

Senco Gold & Diamonds introduces a Gudi Padwa jewellery collection in March 2026 across India, featuring traditional Maharashtrian designs and limited-period discounts to drive festive jewellery purchases and retail demand.

ACPL Exports launched TrueSilver on 10 February 2026 in New Delhi, entering India’s domestic D2C silver jewellery market to address growing everyday demand and diversify revenue beyond exports.

Angara has enabled silver metal selection across eligible jewellery designs on its India website in January 2026, expanding consumer metal choices as price volatility drives demand for flexible fine jewellery options.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

As Ganesh Chaturthi ushers in a season of devotion, joy and celebration, jewellery brands are rolling out festive collections that blend tradition with modern design. This year, Lukson Jewels, Aupulent Jewellery and Nishani Studio have introduced curated selections that offer a mix of sustainability, luxury and affordability for those looking to elevate their festive wardrobe or gift loved ones.