De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
De Beers introduces ‘Heera Hai Aapke Liye’ at IIJS Bharat Signature
De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.
Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
We are optimistic about India’s diamond export trajectory in 2026 Sabyasachi Ray, ED, GJEPC
In spite of an 8.76% dip in cut and polished diamond exports during April-November 2025, GJEPC remains optimistic about India’s export performance in 2026. The Council is looking forward to the BTA with the US, and should that take longer than expected, it will take all necessary measures in coordination with the government and stakeholders to support exports, and ensure continued growth, says Sabyasachi Ray, Executive Director, GJEPC, in a conversation with Suneeta Kaul.
GIVA launches Glow in Motion collection, appoints Barkha Singh as campaign face
GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.
PNG Jewellers Appoints Sara Tendulkar as Litestyle Brand Ambassador
PNG Jewellers has appointed Sara Tendulkar as brand ambassador for Litestyle by PNG in December 2025, supporting the brand’s next growth phase and expansion into younger consumer-led jewellery retail markets.
Kushals Welcomes Sanya Malhotra and Priyanka Mohan as the New Faces of Its North and South Campaigns
The fashion and silver jewellery brand brings together two powerhouse performers — Sanya Malhotra and Priyanka Mohan — to celebrate individuality, style, and self-expression through a playful new campaign.
Kumari Fine Jewellery Opens Its First Boutique in Indore
The 1,100 sq. ft. store offers a curated selection of Kumari’s signature collections and marks the brand’s first store in Madhya Pradesh
Proof of authenticity is crucial for a new brand: Shravan Satyani, Tyaani Jewellery by Karan Johar
In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.
Titan’s Jewellery Business Glitters with 19% Growth in Q2 FY26
Titan Company Limited’s jewellery division continued its strong performance in the second quarter of FY26, recording a 19% year-on-year growth despite challenging market conditions marked by high gold prices and a strong base from last year.
Glitter and Grit: India’s Jewellers Shine on the 2025 Hurun Rich List
The M3M Hurun India Rich List 2025 captures how jewellers continue to illuminate the nation’s economy and imagination
How Jewellers Are Tackling Gold Price Volatility This Festive Season
Innovative booking schemes are giving customers confidence to shop worry-free ahead of Dussehra and Dhanteras.
Kalyan Jewellers Reports 31% Revenue Surge in Q1 FY26, Driven by Domestic and International Growth
Kalyan Jewellers has reported a strong start to FY26, registering a 31% year-on-year increase in consolidated revenue for the first quarter, driven by robust festive and wedding demand across India and steady international performance
PGI India’s 2025 Buyer-Seller Meet in Kochi Fuels New Growth for Platinum Jewellery
Kicks off festive season momentum with strong retailer response, strategic innovations, and renewed market confidence
Kumari Jewels Sets Sights on 35 Stores Nationwide, Blending Style, Youth Appeal, and Accessible Luxury
In less than a year since launching its flagship store in Kala Ghoda, Kumari Jewels has fast become one of India’s most promising modern jewellery brands. With the recent opening of its second store on Bandra’s upscale Turner Road, the brand is now charting an ambitious national expansion plan—targeting 35 stores across major Indian metros over the next three years, and five to six locations within Mumbai by December 2025
