Actor turns co-creator with Ekatra Jewels for a seven-shape solitaire collection celebrating the many facets of a woman

World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings

The new collection interprets Lord Ganesha through sculptural forms, diamonds, emeralds and rubies, bringing traditional symbolism into contemporary fine jewellery.

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.

Harit Zaveri Jewellers has introduced Gul, a bridal jewellery collection inspired by the mogra flower, combining floral and botanical motifs with traditional Indian ornamentation.

Divine Solitaires recognised partner jewellers and conducted TSFI’s first weekly lucky draw on 9 August at IIJS Premiere 2026 in Mumbai, marking the festival’s fifth edition.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

Akoirah by Augmont has introduced a Friendship Day gifting edit featuring recycled gold and laboratory-grown diamond jewellery, available across its Mumbai and Pune stores from July 2026.

The International Institute of Gemology will hold its 32nd Convocation on August 11, 2026 in Mumbai, recognizing 150 graduates and highlighting AI’s role in future gems and jewellery education.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.

Senco Gold & Diamonds inaugurated its 6,500 sq. ft. flagship Janpath store in Bhubaneswar on July 20 with actor Rakul Preet Singh, ahead of Odisha's festive and wedding shopping season.