De Beers will present Voyage Through the Diamond Realm at India Art Fair 2026 in New Delhi from February 5–8, marking its India debut to position natural diamonds within art and culture.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

Dassani Brothers launched its Varnika diamond jewellery collection at IIJS Signature 2026 in Mumbai, marking the brand’s entry into contemporary design-led diamond offerings while expanding its product portfolio for retailers.

IGI launches the 5th edition of its global design contest, inviting creators worldwide to interpret oceanic mystery through jewellery, with free entry, nine cash prizes, and expert jury recognition.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Roberto Coin deepens its US expansion with a Hudson Yards boutique and an upcoming Caesars Palace opening, leveraging its global momentum and strengthened partnership with Watches of Switzerland Group.

VBJ Since 1900 introduces Avatara, a contemporary design chapter that redefines heirloom jewellery through modularity, fluidity and purpose-led wearability, aligning legacy craftsmanship with the many roles of today’s woman.

The JJS–IJ Design Awards Jury Meet evaluated 135 finalists from 834 entries across 30 cities, unveiling new categories that reflect India’s evolving design landscape.

With Elevé Diamonds, heritage house Tibarumal Jewels expands into the lab-grown category, combining artisanal legacy with CVD innovation to target modern consumers and global markets through certified quality, relatable luxury, and contemporary retail expansion.

The JJS Exhibitors Meet previewed a significantly expanded show with a new floor plan, global delegations, leadership insights and the upcoming JJS–IJ Design Awards, reinforcing JJS’s status as a premier B2B jewellery platform.

World Gold Council launches its first India-focused Gold ETF awareness campaign, positioning gold as a modern, digitally accessible investment for young investors, emphasizing affordability, transparency, liquidity and physical backing.

Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.

Jennifer Lopez partners with Zen Diamond as its newest global ambassador, aligning her iconic glamour with the brand’s expanding international presence and its vision of modern elegance and empowerment.