De Beers presented “Voyage Through the Diamond Realm” at India Art Fair 2026 in New Delhi on 6 February, collaborating with Lakshmi Madhavan to explore diamonds’ geological origins and material heritage.

De Beers will present Voyage Through the Diamond Realm at India Art Fair 2026 in New Delhi from February 5–8, marking its India debut to position natural diamonds within art and culture.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.

In spite of an 8.76% dip in cut and polished diamond exports during April-November 2025, GJEPC remains optimistic about India’s export performance in 2026. The Council is looking forward to the BTA with the US, and should that take longer than expected, it will take all necessary measures in coordination with the government and stakeholders to support exports, and ensure continued growth, says Sabyasachi Ray, Executive Director, GJEPC, in a conversation with Suneeta Kaul.

IIJS Bharat – Signature 2026 concluded in Mumbai on January 15, recording an estimated ?75,000 crore in business, driven by strong domestic buying, international participation, and focused sourcing across categories.

Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.

IIJS Bharat Signature 2026 opened at JWCC, Mumbai, bringing together industry leaders, and 1,600 exhibitors and global buyers; with a focus on exports, product launches, and knowledge sessions, the show is likely to set the tone for the industry for the rest of the year.

De Beers India introduced a new Intention Pendant range for 2026, featuring natural diamond designs across multiple gold options, positioned as symbolic jewellery pieces ahead of the New Year period.

De Beers VP Sales Sean Lin meets GJEPC leadership in Mumbai to discuss strengthening natural diamond demand in China, market recovery signals, and deeper collaboration on retail promotion and consumer education.

The global jewellery fraternity convened in Paris for the 2025 CIBJO Congress, where industry leaders, policymakers, and experts gathered to discuss the evolving landscape of the gem and jewellery trade.

GIA India Laboratory Pvt. Ltd. has appointed industry veteran Amit Pratihari as its new Managing Director, effective October 1, 2025. He will lead the organisation’s gemological laboratories in Mumbai and Surat, along with the GIA India School in Mumbai, bringing over two decades of expertise in retail, brand management, and the diamond industry.

India’s top jewellers are reinforcing their commitment to natural diamonds, even as lab-grown stones continue to dominate conversations in Western markets.

The global diamond and jewellery trade is rallying to secure an exemption from steep new US import duties that threaten to disrupt supply chains and drive up prices.