Malabar Gold & Diamonds launched ZOUL on February 24, 2026, featuring lightweight natural diamond jewellery in 14KT and 18KT gold, priced from Rs 20,000, targeting everyday wear across global showrooms.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Kalyan Jewellers relaunched its redesigned flagship showroom in South Extension, New Delhi, on January 17, 2026, to update its retail format, expand collections, and strengthen customer-facing infrastructure in a key market.

PC Totuka & Sons launches Pret Jewels by PC Totuka in 2026, introducing a Navratna-focused jewellery brand aimed at Middle East consumers, extending its offering into a new retail market.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

VBJ Since 1900 introduces Avatara, a contemporary design chapter that redefines heirloom jewellery through modularity, fluidity and purpose-led wearability, aligning legacy craftsmanship with the many roles of today’s woman.

Birdhichand Ghanshyamdas enters the Middle East with a flagship in Doha, unveiled alongside Al Darwish Jewellery and inaugurated by global icon Sushmita Sen, marking a key milestone for the Jaipur maison.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

With Elevé Diamonds, heritage house Tibarumal Jewels expands into the lab-grown category, combining artisanal legacy with CVD innovation to target modern consumers and global markets through certified quality, relatable luxury, and contemporary retail expansion.

Angara introduces ‘Angara Man’, a handcrafted, customizable men’s fine jewellery collection featuring modern signets, bands, gemstone accents and engineered designs, marking a significant expansion of the brand’s India strategy ahead of International Men’s Day.

The Gem & Jewellery Export Promotion Council presented key policy proposals to the Government seeking tax reforms, industry incentives, and regulatory ease to strengthen India’s leadership in diamonds, gold, coloured gemstones, and lab-grown diamonds.

Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.

Stacking jewellery is redefining men’s fashion, turning simple accessories into powerful style statements. Embracing layers of chains, kadas, pendants, and bracelets, today’s modern man blends sophistication with individuality — expressing confidence through curated combinations.

This wedding season, Irasva introduces Rüh, its newest bridal collection that bridges art and emotion through exquisite hand-painted jewellery inspired by the sacred beauty of Pichwai and the symbolism of lotus blooms. Designed for the modern bride and her closest circle, Rüh celebrates individuality, craftsmanship, and the soulful essence of Indian heritage — redefining fine jewellery as wearable art.