Jaipur-based jewellery manufacturer Brij will present its D Standard collection at JCK Las Vegas 2026, combining flexible Nitinol technology with natural diamond jewellery to strengthen its international market positioning.

Svariya has introduced a Victorian-inspired earrings collection in Mumbai, featuring lightweight hoops and ear cuffs designed for contemporary wear, as the brand expands its demi-fine jewellery portfolio for modern consumers.

INSTORE has acquired the JA New York trade shows from Emerald, aiming to strengthen retailer-supplier engagement, education and business networking while repositioning the event within the US jewellery trade calendar.

GSI and Bharat Ratnam Mega CFC conducted a gemstone identification masterclass for jewellery professionals, focusing on gemstone analysis, treatment detection, traceability, and technical education amid evolving consumer demand in India.

At the 2026 Cannes Film Festival, Rida Tharana wore a custom lab-grown diamond necklace by Sennes, marking the brand’s international visibility and design-led positioning in contemporary fine jewellery.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.

De Beers Group has created a bespoke 21-carat natural diamond pendant and chain for cricketer Suryakumar Yadav, highlighting the growing positioning of men’s diamond jewellery within the Indian market.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

P.C. Totuka & Sons participated as Official Fine Jewellery Partner at Palace Privé by Robb Report India, held April 8–9, 2025, at Jai Vilas Palace, Gwalior, showcasing heritage craftsmanship.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.

Irasva Fine Jewellery introduced its first lab-grown diamond collection, ISSHO, on March 26, 2026, in Mumbai, in collaboration with Shibani Akhtar, marking entry into the growing lab-grown segment.