De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.

De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Irasva Fine Jewellery introduced its first lab-grown diamond collection, ISSHO, on March 26, 2026, in Mumbai, in collaboration with Shibani Akhtar, marking entry into the growing lab-grown segment.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

Amoura, the contemporary jewellery label by D.P. Jewellers, hosted an invite-only Women’s Day gathering on March 13 in Indore, introducing guests to its lightweight everyday jewellery collection and engaging customers.

De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.

Sabyasachi High Jewellery has unveiled the Hazaribagh Necklace, a new high-value statement piece featuring coloured gemstones and South Sea pearls, reinforcing brand’s positioning in India’s bridal and couture jewellery market.

Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

Khurana Jewellery House has highlighted its Shades of She jewellery collection at the start of the New Year, positioning it as a design-led offering focused on women’s self-expression and contemporary style.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

Dassani Brothers launched its Varnika diamond jewellery collection at IIJS Signature 2026 in Mumbai, marking the brand’s entry into contemporary design-led diamond offerings while expanding its product portfolio for retailers.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.