Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

Khurana Jewellery House has highlighted its Shades of She jewellery collection at the start of the New Year, positioning it as a design-led offering focused on women’s self-expression and contemporary style.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

Dassani Brothers launched its Varnika diamond jewellery collection at IIJS Signature 2026 in Mumbai, marking the brand’s entry into contemporary design-led diamond offerings while expanding its product portfolio for retailers.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.

PNG Jewellers has appointed Sara Tendulkar as brand ambassador for Litestyle by PNG in December 2025, supporting the brand’s next growth phase and expansion into younger consumer-led jewellery retail markets.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.

A vibrant new edit of ruby, emerald and sapphire jewellery, PP Jewellers by Pawan Gupta’s latest collection blends heritage craftsmanship with modern luxury, crafted for every celebration of the wedding season.

Birdhichand Ghanshyamdas enters the Middle East with a flagship in Doha, unveiled alongside Al Darwish Jewellery and inaugurated by global icon Sushmita Sen, marking a key milestone for the Jaipur maison.

Indriya by Aditya Birla Jewellery launches a set of region-specific bridal collections drawn from the heritage of Rajasthan, Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka, to engage brides seeking cultural authenticity and craftsmanship.

As the wedding season begins, ORRA Fine Jewellery introduces Aekta, a versatile diamond collection crafted to elevate bridal and festive styling with contemporary flair, refined craftsmanship, and meaningful design rooted in tradition.