Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

India’s platinum jewellery demand increased 4% in 2025 despite economic headwinds and elevated gold prices, driven by wedding jewellery, men’s jewellery and retailer expansion, according to Platinum Guild International.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

India’s diamond jewellery market reached Rs 497 billion in 2025, capturing 12% global demand, driven by Gen Z and self-purchasing women, with projections of Rs 1,50,000 crore by 2030.

The objective of Gemological Science International (GSI) is not just to issue reports, but to help the trade build credibility with its customers through transparent and consistent certification, and ensure that certification, testing and education remain aligned with how the jewellery business is actually conducted on the ground, says Ramit Kapur, Managing Director, GSI, in a conversation with Dhwani Rathod.

Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.

Affordable fashion jewellery brand Gargi by P N Gadgil & Sons posts record Q2 results with 102% revenue growth and 101% profit rise, driven by expansion, festive demand, and strong brand connect.

The M3M Hurun India Rich List 2025 captures how jewellers continue to illuminate the nation’s economy and imagination

New initiative targets Gen Z and Millennials, redefining gold as a symbol of modern self-expression.

Aukera, a fast-growing lab-grown diamond jewellery start-up, has secured $15 million in fresh funding to support its ambitious expansion plans across India

Platinum Guild International (PGI) – India has announced the 8th edition of its flagship Platinum Buyer-Seller Meet, scheduled to take place on June 26–27, 2025, in Kochi.

At SPIEF, industry leaders pitch India as both a manufacturing and consumption powerhouse

CaratLane, a subsidiary of Titan Company, is charting an aggressive expansion plan for the current financial year, driven by strong consumer interest in lower-carat, lightweight jewellery among young Indian shoppers

India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches