What Drives a Jewellery Purchase in 2025?
Key findings from The Plumb Club’s new consumer study—and what they mean for Indian retailers
Beyond bonuses: How expensive gifts to employees enhance brand visibility
Giving expensive gifts to employees creates a ripple effect that goes beyond momentary fame. Employees not only feel valued and recognized, they end up becoming brand messengers as they take to social media to share their stories. The brand, thus, gets associated with values, class, and a reputation for generosity, discovers Suneeta Kaul
Why these retailers admire these businesspersons the most
Three renowned retail jewellers take time off their busy schedule and talk about that one businessperson they admire, and also elaborate on the ‘why’ of it all in a conversation with Suneeta Kaul
WGC & GJEPC Tie-up to Launch the New Look of the ‘You Are Gold’ Ad Campaign
The campaign aims to increase awareness, relevance and adoption of gold jewellery among young Indian women
'You are gold' campaign launched to lure youth towards gold jewellery
The World Gold Council unveiled a multi-media campaign in partnership with Gem & Jewellery Export Promotion Council (GJEPC) to increase awareness, relevance and adoption of gold jewellery amongst young Indian consumers. The integrated campaign that will be rolled out in two phases through 2021, aims to attract millennials and gen-Z by building a meaningful context of role of gold jewellery in their contemporary expressions
World Gold Council and GJEPC Enter into Strategic Partnership for Generic Gold Jewellery Marketing in India
The World Gold Council and Gems and Jewellery Export Promotion Council (GJEPC) have signed an agreement to promote gold jewellery in India in 2021
Nation-wide jewellers' strike to continue till March 7
The silent agitations and protests continue as the strike enters its 3rd day.
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