Ahmedabad-based SMR Jewels launched its SME IPO on May 26 with a Rs 128–135 price band, aiming to raise Rs 67.23 crore for expansion, working capital and debt repayment initiatives.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

Gemfields sold 183,385 carats of higher-quality rough emeralds in Bangkok and online during May 2026, citing stable demand, cautious buying sentiment and macroeconomic pressures affecting coloured gemstone trading.

Ahmedabad-based SMR Jewels Limited will launch its SME IPO on May 26, 2026, with a price band of Rs 128–135 per share to support business and corporate funding requirements.

INSTORE has acquired the JA New York trade shows from Emerald, aiming to strengthen retailer-supplier engagement, education and business networking while repositioning the event within the US jewellery trade calendar.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.

Kalyan Jewellers returned to the Cannes Film Festival for a third appearance, unveiling a bespoke high-jewellery creation for brand ambassador Kalyani Priyadarshan inspired by Art Deco design and couture styling.

India commenced the Kimberley Process Intersessional Meeting 2026 in Mumbai on May 11, bringing global participants together to discuss compliance, monitoring and consumer confidence in responsibly sourced natural diamonds.

Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.

Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.

De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

Italian Exhibition Group’s Oroarezzo 2026 will bring together jewellery manufacturers, technology suppliers and international buyers in Arezzo from May 9–12, with expanded focus on export diversification and emerging markets.