Kalyan Jewellers reported over 26% growth in consolidated revenue in Q2 FY2027, supported by 20% same-store sales growth in India and continued showroom expansion.

The 22-carat, 916-grade BIS-hallmarked rings were supplied to eligible newborns delivered at government hospitals across Tamil Nadu under the state welfare initiative.

Titan-owned jewellery brand plans to expand beyond its traditional sub-?50,000 positioning, targeting higher-ticket diamond and gemstone purchases as it charts its next phase of growth.

Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

Senco Gold reported 67% year-on-year revenue growth in Q1 FY27, with retail sales rising 50% and the showroom network expanding to 209 stores by June 2026.

Titan’s jewellery business grew 39% in Q1FY27, while buyer growth, premium products and store expansion supported the earnings outlook despite elevated gold prices and margin pressures.

Kalyan Jewellers has launched Akshaya Thanga Maligai (ATM), its first regional jewellery brand, in Tamil Nadu, with the inaugural showroom opening in Chennai on August 21, 2026.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

World Gold Council says India’s increase in gold import duty from 6% to 15% could reduce 2026 jewellery and investment demand by 50-60 tonnes amid weaker sentiment and higher unofficial inflows.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.