Jaipur-based Raniwala 1881 launches The Jaipur Edit, a fine jewellery collection inspired by the city’s architecture, royal traditions and polo culture as Jaipur approaches its 300th anniversary.

Tanishq introduces Adhyantara, a collection of over 100 designs in 18kt and 22kt gold, featuring celestial-inspired jewellery across four categories, with actor Triptii Dimri fronting the festive campaign.

Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.

De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.

The new bridal jewellery collection is anchored by the campaign ‘One Wedding. Many Stories’, bringing regional traditions into a contemporary wedding wardrobe

Malabar Gold & Diamonds has launched Nayraa, a natural gemstone jewellery collection, as part of its Gemstone Jewellery Festival across four southern states.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

Jos Alukkas has launched its ‘Season of Diamonds’ campaign from July 10-31 across more than 60 showrooms in India, offering promotional benefits to drive natural diamond jewellery sales.

SICIS Jewels collaborated with Vaishali S as the official jewellery partner for the Swayam collection, presented on July 8, 2026 at the Residence of the Ambassador of India in Paris.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

Malabar Gold & Diamonds has introduced its Nuwa natural diamond collection in Mumbai, featuring nature-inspired designs in 18kt and 14kt gold to expand its natural diamond jewellery portfolio.

Hazoorilal Legacy has introduced Facets, a new high jewellery collection featuring gemstones, diamonds and polki, inspired by gemstone faceting and designed around craftsmanship, light and contemporary jewellery design.

Svariya has introduced a Victorian-inspired earrings collection in Mumbai, featuring lightweight hoops and ear cuffs designed for contemporary wear, as the brand expands its demi-fine jewellery portfolio for modern consumers.