In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

As the festive season approaches, Mia by Tanishq, one of India's leading fine jewellery brands, unveiled its latest collection, 'Manifest'

DiAi Designs’ latest wedding and festive jewellery edit celebrates love, tradition, and modern style with pieces crafted from lab-grown diamonds and recycled gold. From personalised mangalsutras to statement rings and versatile necklaces, the collection blends timeless elegance with contemporary flair, offering designs that capture the joy and meaning of weddings and festive celebrations.

From the salons of the Roaring Twenties, to the showcases of today’s boldest designers, Art Deco jewellery is making a glittering comeback — one that is anything but nostalgic, finds out Priyanka Talreja Garegrat.

Dassani Brothers unveiled their latest high-jewellery collection, Aranya, at IIJS 2025 in Mumbai, paying homage to India’s sacred forests through intricate designs inspired by nature.

ORRA Fine Jewellery has brought back its much-celebrated Diamond Festival, offering customers a sparkling opportunity to explore its latest diamond creations alongside a host of attractive offers.

IIJS Tritiya took off on a grand note in Bangalore, with the show witnessing a significant increase in participation. As many as 500 new companies are joining the event, and over 15,000 retailers are expected from 500 cities across India

As women evolve, so does jewellery. Indian brands have remained in step with the changing needs of the modern woman, crafting Women's Day collections that defy traditional norms. These designs go beyond adornment, resonating with women who juggle multiple roles, finds out Priyanka Talreja Garegrat

Manaal Fine Jewellery has introduced a new collection titled Whispers of Zambia, which explores a blend of heritage and modern design elements

Irasva's newly launched Stella collection brings the enchanting beauty of the night sky into fine jewellery. Featuring vibrant gemstones in ocean green, dandelion yellow, and plush pink, each piece embodies celestial charm and expert craftsmanship, perfect for any occasion

Engagement rings have long been symbols of love and commitment, cherished by couples across generations. For Millennials, this timeless sentiment still rings true. However, Gen Z is redefining the engagement and wedding landscape, shaping new trends with their unique preferences

The 2024 Hurun India Rich List highlights the significant influence of India's jewellery and diamond industry, with leading figures from Surat, Mumbai, and the southern states dominating the rankings

The India International Jewellery Show (IIJS) Premiere 2024, hosted by the Gem & Jewellery Export Promotion Council (GJEPC), has set a new industry milestone by generating a record-breaking USD 12 billion in business