Platinum Guild International India launches Platinum Season of Love 2026 from April 17 to May 31 across India, aiming to drive platinum jewellery demand through retail partnerships, branded collections and marketing campaigns.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Against the backdrop of global uncertainty, IIJS Bharat Tritaya 2026 reflects an industry that is balancing caution with business momentum, observes Khursheed Mistry.

Senco Gold & Diamonds has launched its ‘Elements of Love’ campaign in February 2026 across India, introducing a Valentine’s-focused diamond jewellery edit aimed at seasonal gifting demand.

Divine Solitaires outlines its India strategy to position natural diamond solitaires for proposals, anniversaries, birthdays, self-purchase and Mangalsutra ceremonies, aiming to expand repeat-purchase opportunities for jewellery retailers.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.

Hari Krishna Exports brings together 28 couples in its annual Mass Wedding Festival at HK Hub, reinforcing its longstanding commitment to social responsibility, community welfare, and dignified new beginnings for families.

Réia Diamonds launches its vibrant Chromatique Collection, introducing coloured lab-grown diamond engagement rings in contemporary designs. The new line celebrates personal expression with accessible pricing and hues symbolising every shade of modern love.

Mahabir Danwar Jewellers (MDJ) turned the spotlight on love, companionship, and celebration with the grand finale of its flagship contest Couple No.1 – Season 4, held at Fairfield by Marriott, Kolkata.

Khazanchi Jewellers Limited, a prominent name in India’s jewellery retail landscape, has announced stellar financial results for the second half and full year of FY25, reporting a sharp surge in revenues and profits. Backed by strong festive demand, digital innovation, and expansion into new markets, the Chennai-based company has emerged as a key player in the evolving jewellery sector

This summer, as couples across the country celebrate their union in sunlit ceremonies and elegant soirées, Platinum Love Bands introduces ‘The Wedding Edition’ — a new collection of commitment bands designed to honour relationships that are truly one in a million

Homegrown brand Aupulent Jewellery is redefining the contours of luxury in India’s fine jewellery market through its rapid ascent in the lab-grown diamond segment. Founded in 2021 by Surya Jain, a 5th-generation jeweller from the legacy house of Nikka Mal Babu Ram Jewellers, the brand blends time-honoured craftsmanship with a modern commitment to sustainability and ethical sourcing

As Akshaya Tritiya, one of the most auspicious dates in the Hindu calendar, approaches on April 30 this year, consumers across India are preparing to mark the occasion with symbols of new beginnings and enduring prosperity