Palmonas, India’s first demi-fine jewellery brand co-owned by Bollywood actor Shraddha Kapoor, has strengthened its retail footprint with the launch of a new store in Pune. This marks the brand’s fifth store as it continues to cater to the growing demand for accessible luxury jewellery

Demi-fine jewellery, which lies between fine jewellery and fashion jewellery, has grown into a significant market category, gaining traction among millennials and Gen Z, and redefining how jewellery is designed, marketed, and worn

Zariin, a celebrated name in demi-fine jewellery for 15 years, has unveiled its new brand URJA, redefining jewellery as a conduit for energy, healing, and purpose