At the 11th edition of COUTURE India 2026, businesses across design, branding, packaging, technology, certification and retail services presented solutions aimed at addressing the operational challenges faced by jewellery retailers.

Kalyan Jewellers has converted Rs 350 crore of funding extended to Candere into equity through a rights issue, as the online-led jewellery business continues to expand its retail footprint.

LIMIRA has entered India’s jewellery market with three lab-grown diamond collections, offering gender-neutral designs in 9KT and 14KT gold through a digital-first retail model.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

Gadgil on family restructuring, budget-conscious gold buying, bridging legacy with a digital-first generation, and why his new book, Choosing Gold, is his story first and a PNG story second.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

Kalyan Jewellers has opened its first showroom in Baramati, Maharashtra, on July 20, 2026, alongside the launch of a Candere store, expanding its retail presence in the state.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.

TrueSilver introduces Dancing Muse collection in New Delhi on April 23, 2026, featuring over 40 sterling silver designs reflecting demand for contemporary, expressive jewellery across occasions and consumer segments.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Heer by GIVA launched its first offline store in Bengaluru on March 23, 2026 with ‘Alfaaz-e-Heer’, marking its retail expansion to deepen customer engagement beyond its digital-first business model.

TrueSilver, the digital-first brand of ACPL Exports, launched its Half&Half dual-tone jewellery collection in India on March 20, 2026, featuring 40 sterling silver designs aligned with evolving consumer demand.