Tribe Amrapali Creates Jewellery for Three Kingdoms in Namit Malhotra’s Ramayana
Tribe Amrapali, the official jewellery partner for Nitesh Tiwari’s Ramayana, has created more than 4,500 jewellery pieces for the film, drawing on ancient Indian ornamentation and traditional craftsmanship to distinguish Ayodhya, Mithila and Lanka.
Bhima Jewellers Appoints Janhvi Kapoor as Brand Ambassador
Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador as the century-old retailer seeks to expand its national presence and connect with younger jewellery consumers.
Sri Jagdamba Pearls Launches ‘Shubh Utsav Dhamaka’ Festive Campaign
Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.
De Beers Names Jaipur’s Sawai Padmanabh Singh Natural Diamond Advocate; Forevermark Unveils Festive Campaign
De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.
P N Gadgil & Sons Appoints Sonali Bendre as Brand Ambassador
The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.
World Gold Council Extends ‘The Moment is Gold’ with ‘First Diwali’
World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings
Mavitrra Unveils Ganpati-Inspired Fine Jewellery Edit for Ganesh Chaturthi
The new collection interprets Lord Ganesha through sculptural forms, diamonds, emeralds and rubies, bringing traditional symbolism into contemporary fine jewellery.
Zoori Introduces Modular Mangalsutra For The Modern Woman
The Zoori Mangalsutra combines traditional black beads and diamond detailing with a modular design that allows it to be worn in three ways.
Kavitha Gold & Diamonds Repositions Gold With Fahadh Faasil Campaign
The ‘She Is Gold, Her Dreams Are Gold’ campaign shifts the brand narrative from gold as a product or investment to its emotional connection with women and their aspirations.
Gargi expands Rakhi range with silver, kids’ designs and 9kt gold
Gargi by P N Gadgil & Sons has launched its 2026 Rakhi collection with over 1,000 silver designs, a kids’ range and 9kt gold jewellery for sisters.
NDC Launches Consumer-First Global Strategy to Boost Natural Diamond Demand
The Natural Diamond Council has unveiled a new global consumer-focused strategy to strengthen demand for natural diamonds through category marketing, industry collaboration and consumer engagement, amid changing market dynamics.
Tanishq Natural Diamonds, Rahul Mishra Debut Couture Jewellery Collection at Paris Couture Week
Tanishq Natural Diamonds and Rahul Mishra unveiled an exclusive couture jewellery collection at Paris Couture Week 2026 on July 8, showcasing Indian jewellery craftsmanship and couture through a collaborative design approach.
Aamir Khan and Gauri Spratt choose QWEEN-crafted ruby wedding rings
QWEEN crafted custom natural ruby wedding rings for Aamir Khan and Gauri Spratt’s July 2026 wedding, completing the project after 256 hours of craftsmanship using a Madagascar ruby.
Bhima Jewellers Appoints Janhvi Kapoor as Brand Ambassador
Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.
Senco Launches ‘Halke Phulke Moments’ Campaign for Lightweight Jewellery
Senco Gold & Diamonds has launched its 'Halke Phulke Moments' campaign on July 1, highlighting lightweight jewellery across 9KT, 14KT and 18KT gold for everyday wear and personal occasions.
