New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

EKARAA enters India’s fine jewellery market with the opening of a 6,700 sq. ft. flagship store in Mumbai on February 5, 2026, marking its retail debut and global headquarters.

Day two of IIJS Bharat Signature 2026 at the Bombay Exhibition Centre (BEC), NESCO, Goregaon, Mumbai, was marked by the formal inauguration of the venue, and new collection launches focused on lightweight gold jewellery.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

Bhima Gold has launched the Bhima Brilliance Diamond Jewellery Festival from December 8 2025, to January 11 2026, across India, targeting increased diamond demand from returning NRIs during the festive period.

Shringar House of Mangalsutra Limited was recognized by Indriya, Aditya Birla Group’s fine jewellery brand, on December 22 2025, in Mumbai for long-term strategic manufacturing alignment and innovation focus.

Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.

India’s gold industry body IAGES launches the #PehlaCheckIAGES campaign on December 4 in Mumbai, urging consumers to verify jewellers’ IAGES accreditation to promote ethical practices, transparency and sector-wide compliance.

Rosy Blue and Kashikey will invest Rs 1000 crore to expand QWEEN, the self-discovery experiential jewellery brand founded by Amit Kumar and Suyash Motarwar, with stores opening in Bangalore and Delhi by mid-February.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Akoirah by Augmont launches an elegant wedding gifting edit crafted in recycled gold and lab-grown diamonds, offering meaningful, modern, and timeless jewellery designed for couples, families, and heartfelt celebrations.

Bharat Diamond Bourse strengthened its focus on global compliance by hosting the RJC Roadshow, where international experts guided diamantaires on updated standards, assurance systems, and ESG-led responsible practices shaping the diamond value chain.

With Elevé Diamonds, heritage house Tibarumal Jewels expands into the lab-grown category, combining artisanal legacy with CVD innovation to target modern consumers and global markets through certified quality, relatable luxury, and contemporary retail expansion.

Waman Hari Pethe Jewellers has received IAGES accreditation, reinforcing its legacy of trust, responsible sourcing, and transparency across the gold value chain, strengthening consumer confidence and leadership in India’s formalizing jewellery sector.