Kalyan Jewellers has unveiled a Valentine’s Day jewellery edit featuring heart-inspired pendants, rings and bracelets, positioned as gifting options celebrating love, connection and self-expression across everyday wear categories.

Senco Gold & Diamonds has launched its ‘Elements of Love’ campaign in February 2026 across India, introducing a Valentine’s-focused diamond jewellery edit aimed at seasonal gifting demand.

Khurana Jewellery House has highlighted its Shades of She jewellery collection at the start of the New Year, positioning it as a design-led offering focused on women’s self-expression and contemporary style.

The House of Senco launched its contemporary lifestyle brand SENNES in Kolkata with a hosted event, marking market entry and outlining its focus on lab-grown diamonds and responsible sourcing.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

Dassani Brothers launched its Varnika diamond jewellery collection at IIJS Signature 2026 in Mumbai, marking the brand’s entry into contemporary design-led diamond offerings while expanding its product portfolio for retailers.

De Beers India introduced a new Intention Pendant range for 2026, featuring natural diamond designs across multiple gold options, positioned as symbolic jewellery pieces ahead of the New Year period.

IGI launches the 5th edition of its global design contest, inviting creators worldwide to interpret oceanic mystery through jewellery, with free entry, nine cash prizes, and expert jury recognition.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.

VBJ Since 1900 introduces Avatara, a contemporary design chapter that redefines heirloom jewellery through modularity, fluidity and purpose-led wearability, aligning legacy craftsmanship with the many roles of today’s woman.

The JJS–IJ Design Awards Jury Meet evaluated 135 finalists from 834 entries across 30 cities, unveiling new categories that reflect India’s evolving design landscape.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.