Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Silver jewellery is having a moment at IIJS Bharat Signature 2026 – exhibitors are displaying it prominently, and retailers are buying it in significant quantities, reports Khursheed Mistry.

D.P. Jewellers launches a multi-city jewellery exhibition series across Rajasthan and Madhya Pradesh from December 2025 to January 2026, targeting festive and wedding demand through category-focused showcases in key markets.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Golubhai Badalia Diamonds , Kolkata, operates on both sides of the trade — as a manufacturer and as a retailer. The company offers valuable insights into how India’s festive season shapes the future of design, production, and consumer trust.

Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras

This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.

New initiative targets Gen Z and Millennials, redefining gold as a symbol of modern self-expression.

Innovative booking schemes are giving customers confidence to shop worry-free ahead of Dussehra and Dhanteras.

Kalyan Jewellers has partnered with Swiggy’s quick commerce arm, Instamart, to launch a Raksha Bandhan campaign titled “Gehna for Behna”, combining festive tradition with digital convenience.

Gargi by P. N. Gadgil & Sons has unveiled its 2025 Raksha Bandhan collection featuring over 1,000 intricately designed rakhis made from 92.5 sterling silver. Blending tradition with modern sensibilities, the collection reimagines the rakhi as a lasting token of sibling love—moving beyond disposable threads to offer spiritually inspired keepsakes that can be worn and treasured long after the festival.

Jewellery retailer Senco Gold delivered a strong performance in the first quarter of FY26, clocking a 28% year-on-year rise in total revenue, buoyed by festive demand and rapid retail expansion. Retail revenue alone saw a 24% increase, reflecting strong consumer sentiment and footfall across the company’s expanding showroom network

India’s gems and jewellery industry is on a strong growth trajectory, with the market projected to reach USD 168.62 billion by 2030, up from USD 100.94 billion in 2024, according to a new report by TechSci Research. Anchored in cultural tradition and fuelled by rising disposable incomes, the sector continues to thrive despite global headwinds