Strong jewellery sales and higher store footfall at Titan indicate that consumer demand for gold remains resilient despite calls to curb purchases and a higher import duty.

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

Gargi by P N Gadgil & Sons has launched its 2026 Rakhi collection with over 1,000 silver designs, a kids’ range and 9kt gold jewellery for sisters.

P N Gadgil & Sons has introduced its monthly ‘Dagina Maharashtra-cha’ series, beginning with ‘Waricha Suvarnasaj’, a handcrafted gold creation inspired by Maharashtra’s Wari pilgrimage, unveiled in Pune on July 20.

Solitario unveiled its Divine India Collection in Pune on June 16, introducing diamond-studded devotional creations and a bespoke idol adornment service alongside a performance by Maithili Thakur.

As India raises gold import duty from 6% to 15% amid economic pressure and a weakening rupee, the jewellery industry is preparing for higher prices, evolving demand, and possible market disruption, discovers Khursheed Mistry.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Kumari Fine Jewellery entered franchise sports on February 6, 2026 with Kumari Jets at ASTCL in Mumbai, aiming to engage younger urban consumers through cricket, entertainment visibility and OTT broadcast.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Silver jewellery is having a moment at IIJS Bharat Signature 2026 – exhibitors are displaying it prominently, and retailers are buying it in significant quantities, reports Khursheed Mistry.