As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Jos Alukkas launches Shubha Mangalyam, a bridal jewellery collection blending South Indian temple artistry with contemporary finesse, unveiled by brand ambassador Keerthy Suresh, celebrating heritage, craftsmanship, and wedding tradition.

Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.

As the wedding season begins, ORRA Fine Jewellery introduces Aekta, a versatile diamond collection crafted to elevate bridal and festive styling with contemporary flair, refined craftsmanship, and meaningful design rooted in tradition.

Mirari launches Mughalnama, a high-jewellery collection inspired by Mughal artistry. Blending carved gemstones, uncut diamonds and modern silhouettes, the line reimagines royal heritage for contemporary global connoisseurs of meaningful luxury.

Spanning 6,000 sq ft, the new showroom blends heritage craftsmanship with contemporary design, marking Kataria Jewellers’ continued expansion and commitment to luxury retail experiences in Madhya Pradesh.

This wedding season, Harit Zaveri Jewellers unveils Lagan, a captivating bridal collection that celebrates love, family, and the timeless traditions woven into every Indian wedding. Inspired by royal textiles, intricate embroidery, and architectural grandeur, Lagan brings together artistry, heritage, and modern elegance — offering versatile gold and Polki jewels designed for the bride and every woman who shares in her joyous journey.

This wedding season, Irasva introduces Rüh, its newest bridal collection that bridges art and emotion through exquisite hand-painted jewellery inspired by the sacred beauty of Pichwai and the symbolism of lotus blooms. Designed for the modern bride and her closest circle, Rüh celebrates individuality, craftsmanship, and the soulful essence of Indian heritage — redefining fine jewellery as wearable art.

The new bridal collection celebrates individuality, legacy, and transformation through heritage-inspired design

Bengaluru event honours beauty, culture, and individuality across the southern states

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.