De Beers and Sotheby’s will conclude their 2026 international auction collaboration in New York with a selection of natural diamonds, following sales in Hong Kong and Geneva.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Reva Diamonds launched ‘The One’ on June 15, 2026 in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.

IRASVA Fine Jewellery marked its seventh anniversary in June 2026, highlighting growth in omnichannel retail, e-commerce expansion, and the launch of its first laboratory-grown diamond collection.

Kirtilals has introduced a Signature Lounge at its Crosscut Road store in Coimbatore, alongside its Single Edition collection, offering a dedicated space for personalized jewellery consultations and exclusive product presentations.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.

Lukson has launched a fashion-inspired laboratory-grown diamond jewellery collection in India featuring IGI-certified designs across gold categories, targeting consumers seeking contemporary styling, transparent pricing, and accessible fine jewellery options.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Jos Alukkas launched a platinum jewellery campaign featuring Dulquer Salmaan on May 15, promoting men’s and contemporary platinum jewellery collections across India and international markets through digital, print and in-store activations.

GSI and Bharat Ratnam Mega CFC conducted a gemstone identification masterclass for jewellery professionals, focusing on gemstone analysis, treatment detection, traceability, and technical education amid evolving consumer demand in India.

Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.