Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.

Hari Krishna Exports held a health seminar on April 4, 2026, in Mumbai, engaging 650 employees and families to promote preventive healthcare, holistic living, and workplace well-being initiatives.

Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

Amoura, the contemporary jewellery label by D.P. Jewellers, hosted an invite-only Women’s Day gathering on March 13 in Indore, introducing guests to its lightweight everyday jewellery collection and engaging customers.

Tanishq expands its U.S. retail footprint with a new showroom in Westborough, Massachusetts, serving the Boston market and marking the brand’s 10th store in the United States.

Gargi by P.N. Gadgil & Sons opened a kiosk at Grand Highstreet Mall in Hinjewadi, Pune in February and launched its first Punjab store at Nexus MBD Neopolis, Ludhiana on March 1.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

World Gold Council launched the second phase of its ‘The Moment is Gold’ campaign on 4 March 2026 in Mumbai, positioning gold as an everyday purchase linked to personal milestones and achievements.

Litestyle by PNG Jewellers launched its seventh retail outlet and first standalone store in Chhatrapati Sambhajinagar at Prozone Mall, expanding its lightweight gold and diamond jewellery retail presence in the city.

Contemporary sculptural jeweller Suhani Parekh expands her brand Misho with Volume One — the label’s first ready-to-wear capsule that extends Misho’s architectural design ethos while elevating its jewellery repertoire.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Malabar Gold & Diamonds launched ZOUL on February 24, 2026, featuring lightweight natural diamond jewellery in 14KT and 18KT gold, priced from Rs 20,000, targeting everyday wear across global showrooms.

Limelight Lab Grown Diamonds opened a new retail store in Rohini, Delhi, in February 2026, expanding its NCR presence and strengthening distribution in response to growing consumer demand.

Kalyan Jewellers opened a new showroom with Candere on February 20, 2026 at Sapna Sangeeta Road, Indore, inaugurated by Ajay Devgn, to expand retail presence and serve evolving consumer demand.