CaratLane is evaluating Australia and the UK for international expansion after gaining traction in the US, where its stores in New Jersey and Texas have shown encouraging performance.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

India’s INR 7 lakh crore jewellery market is seeing lower gold volumes but higher consumer spending, prompting retailers to focus on lightweight, lower-carat and studded jewellery.

PNG Jewellers has rebranded its lightweight diamond jewellery brand LiteStyle as Yoou, with the business planning to expand its presence from 13 outlets to 100 stores by 2030.

IAGES marked its first anniversary on August 8 in Mumbai, reporting 140+ accredited partners across 750+ stores in 235+ cities and continued efforts to strengthen gold industry standards.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

IAGES said its Accredited Partner Directory, launched in November 2025, now lists over 700 verified gold businesses across 200 cities, supporting consumer verification and promoting compliance across India's gold industry.

Limelight Lab Grown Diamonds has raised Rs 275 crore through a promoter-led funding round to strengthen manufacturing, expand retail operations across India, and scale its vertically integrated business model.

Thangamayil Jewellery has received accreditation from the Indian Association for Gold Excellence and Standards (IAGES), strengthening its commitment to industry standards and responsible practices across its retail operations in Tamil Nadu.

PNG Jewellers on May 13 launched Swarna Swaraj from Pune to promote domestic gold recirculation, lower-karat jewellery adoption and responsible consumption following Prime Minister Narendra Modi’s appeal on gold imports.

IAGES, a self-regulatory body, has crossed 100 accredited partners across 550+ outlets in 240 cities on May 5, 2026, strengthening standardization, transparency, and industry-wide adoption of its accreditation framework.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

Gargi by PNGS expanded its retail network in April 2026 with four new outlets across Kolkata, Gwalior, Amravati and New Delhi as part of its FY27 growth strategy.

Dassani Brothers introduces ‘Shubh Labh’ collection across India, combining traditional motifs, Polki and Jadau techniques with contemporary designs, targeting varied consumer segments and offering retailers a versatile, sellable product mix.