Making Gold Less ‘Boring’: World Gold Council Turns to Technology to Engage Young Consumers
The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.
Amrapali Jewels Enters UAE with First Dubai Boutique
The Jaipur-based jewellery brand has opened its first UAE boutique in Al Barsha, Dubai, using a Diwali event featuring jewellery displays, a live enamelling demonstration and a cultural programme to introduce its collections.
PNGS Reva Diamond Jewellery Reports 35% Festive Sales Growth, Expands to 39 Stores
PNGS Reva Diamond Jewellery Limited reported sales of Rs 38.53 crore during Navratri and Dussehra FY2026–27, while opening a company-operated store in Jaipur to expand beyond Western India.
KISNA Opens Largest Showroom in Bhubaneswar, Targets 200 Stores by 2026
KISNA Diamond & Gold Jewellery has opened a 4,056 sq. ft. showroom in Bhubaneswar with an investment of approximately Rs 24 crore, taking its India network to 171 outlets.
Sri Jagdamba Pearls Launches ‘Shubh Utsav Dhamaka’ Festive Campaign
Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.
Reva Names Sharvari Wagh as First Brand Ambassador
PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.
Solitario Lab Grown Files DRHP for BSE SME IPO to Fund Retail Expansion
Solitario Lab Grown Limited has filed its draft prospectus for a proposed SME IPO, with proceeds from the fresh issue earmarked for 20 new exclusive brand outlets and 75 shop-in-shop counters across India.
P N Gadgil & Sons Appoints Sonali Bendre as Brand Ambassador
The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.
Tribe Amrapali Opens Fourth Chennai Store, Expands India Network to 44
The new Terminal 2 outlet at Chennai International Airport follows the brand’s Terminal 4 opening and expands its presence across key travel destinations.
Reva Diamonds Reports 46% Q2 Revenue Growth, Expands Retail Network to 38 Outlets
The natural diamond jewellery retailer recorded 75.75% revenue growth in H1 FY27 and added company-operated stores in Pune and Nashik.
Anera Silver Opens First Bengaluru Store, Plans Six Outlets
Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout and plans six outlets within eight weeks as it targets 100–150 stores across India.
RKM Jewellers Brings Nisha Bano On Board As Brand Ambassador And Business Partner
Punjabi actor and singer Nisha Bano has joined RKM Jewellers as brand ambassador and business partner as the retailer expands its showroom presence across Punjab.
CaratLane Eyes Australia And UK After US Market Gains
CaratLane is evaluating Australia and the UK for international expansion after gaining traction in the US, where its stores in New Jersey and Texas have shown encouraging performance.
Prasad Jewellers Launches Rap Campaign to Target Gen Z
Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.
High Gold Prices Shift India’s Jewellery Business Towards Value Per Gram
India’s INR 7 lakh crore jewellery market is seeing lower gold volumes but higher consumer spending, prompting retailers to focus on lightweight, lower-carat and studded jewellery.
