As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

The GJEPC has welcomed the India-U.S, trade agreement announcement, saying the move could ease tariff pressures and provide much-needed relief to India's gem and jewellery exporters/

Senco Gold & Diamonds on February 2, 2026 in Kolkata launched ‘The Shape of You’, introducing face-shape analysis in stores and its app to guide jewellery selection decisions.

The EU-India FTA offers a significant boost to India’s gems and jewellery industry through reduced tariffs, easier market access, and improved competitiveness in Europe. The pact is expected to accelerate exports, attract investment, strengthen manufacturing, and reinforce India’s position as a trusted global sourcing hub for premium jewellery, says Suneeta Kaul.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

GJEPC has responded to the India–EU Free Trade Agreement, stating that zero-duty access for jewellery will support exports, improve competitiveness and help double bilateral gem and jewellery trade within three years.

Following the announcement of the India-EU Free Trade Agreement, GJEPC Chairman Kirit Bhansali outlined its expected impact on exports, employment and market diversification for India’s gem and jewellery sector.

Khurana Jewellery House has highlighted its Shades of She jewellery collection at the start of the New Year, positioning it as a design-led offering focused on women’s self-expression and contemporary style.

GJEPC launched JewelStart on January 12, 2026, in Mumbai at IIJS Bharat Signature to create a structured incubation and acceleration platform supporting innovation, startups, and MSMEs across the gem and jewellery value chain.

African Diamond Producers Association congratulates India on assuming Kimberley Process chairmanship for 2026, counters African Diamond Council objections, and confirms cooperation plans, with International Diamond Manufacturers Association amplifying the position.

IIJS Bharat Signature 2026 sees selective demand, cautious capital deployment, and a clear move towards lightweight, lower-ticket jewellery, says Arpit Kala.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

At IIJS Bharat Signature 2026, designers point to lightweight couture, standout gemstone statements, and modernized classics as key directions shaping the next phase of high-end jewellery, discovers Dhwani Rathod.