De Beers Group partners with Suryakumar Yadav for brand association
De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.
Verlas Launches ‘Zenyth’ Collection for Akshaya Tritiya
New York-based Verlas introduces the Zenyth Collection for Akshaya Tritiya 2026, featuring pyramid-inspired gold jewellery with laboratory-grown diamonds, targeting modern consumers seeking versatile, design-led, and sustainable festive purchases.
GJS April 2026 to Open with Chandrashekhar Bawankule; GJC Unveils ‘Akshay Kala’ Theme
GJC will host the 9th GJS from April 4–7 in Mumbai with over 400 exhibitors, Manthan conclave, Mindspeak seminars, and Chief Guest Chandrashekhar Bawankule anchoring the opening.
Heer by GIVA Launches Women’s Day Campaign ‘She Is Not a Campaign’
GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.
Jaipur Watch Company Launches Maharana Pratap Stamp Automatic Watch
Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.
Irasva Fine Jewellery launches lab-grown diamond collection ISSHO in Mumbai
Irasva Fine Jewellery introduced its first lab-grown diamond collection, ISSHO, on March 26, 2026, in Mumbai, in collaboration with Shibani Akhtar, marking entry into the growing lab-grown segment.
41st World Diamond Congress Announces Programme for July 2026
Organizers of the 41st World Diamond Congress, scheduled for July 12–15, 2026 in Singapore, have outlined five panel themes addressing markets, geopolitics, demand, and generational shifts in the industry.
Natural Diamond Council announces World Diamond Day on April 8, 2026
Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.
De Beers Marks 100 Years with ‘A Diamond Is Forever’ Retrospective Book
De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.
Discussions at IIJS Tritiya Day II: Sourcing and procurement strategies unchanged, as of now
At IIJS Bharat Tritiya 2026, jewellers report steady raw material sourcing despite global volatility, with cautious sentiment prevailing; the industry, however, is closely monitoring geopolitical risks and pricing pressures, reports Khursheed Mistry.
Swarovski Launches Second Capsule Collection with Ariana Grande
Swarovski launched its second capsule collection with Ariana Grande on March 17, 2026, globally, featuring 29 jewellery pieces co-created with Giovanna Engelbert, inspired by nature and fantasy-led design themes.
Jaipur Jewellery Show 2026 sets dates, adds trade-only preview day
Jaipur Jewellery Show announces December 21–25, 2026 schedule at JECC, Jaipur, introducing an invite-only preview day to strengthen trade engagement, streamline buyer-seller interactions, and align with global exhibition formats.
Ninth edition of India Gem and Jewellery Show to be held in first week of April
Addressing the media, GJC announced the dates of the ninth edition of the India Gem and Jewellery Show, and also took the opportunity to unveil its new logo and identity.
HRD Antwerp Hosts Indo-Belgian Diamond Forum in New Delhi
HRD Antwerp convened 330 industry leaders, policymakers and retailers at the Indo-Belgian Diamond Forum in New Delhi, highlighting trade cooperation, transparency and the strategic partnership between India and Belgium.
De Beers Group Partners with Cricketer Abhishek Sharma to Promote Natural Diamonds in India
De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.
