Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.

Kalyan Jewellers relaunched its redesigned Nashik showroom on April 4, 2026, inaugurated by Tabu, aiming to enhance customer experience through upgraded retail format, expanded collections and standardized pricing benefits.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

Aisshpra Gems & Jewels launched its 14th showroom in Alambagh, Lucknow on March 19, 2026, expanding presence in Uttar Pradesh and strengthening focus on trust-led, customer-centric jewellery retail formats.

The Government of India has expanded mandatory gold hallmarking to seven additional districts under the sixth phase of implementation, increasing nationwide coverage to 380 districts effective March 2, 2026.

De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.

Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.

Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.

Malabar Gold & Diamonds launched ZOUL on February 24, 2026, featuring lightweight natural diamond jewellery in 14KT and 18KT gold, priced from Rs 20,000, targeting everyday wear across global showrooms.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

De Beers presented “Voyage Through the Diamond Realm” at India Art Fair 2026 in New Delhi on 6 February, collaborating with Lakshmi Madhavan to explore diamonds’ geological origins and material heritage.

Bakul Limbasiya of Bhathwari Technologies was awarded the APO National Award in New Delhi in January 2026, recognizing contributions to productivity, innovation and leadership in India’s lab-grown diamond sector.

IGI inaugurated its second Jaipur laboratory on January 29, 2026 in Sitapura to expand coloured gemstone testing, improve turnaround times and support manufacturers and exporters across North India.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.