The new bridal jewellery collection is anchored by the campaign ‘One Wedding. Many Stories’, bringing regional traditions into a contemporary wedding wardrobe

Strong jewellery sales and higher store footfall at Titan indicate that consumer demand for gold remains resilient despite calls to curb purchases and a higher import duty.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.

The new service targets lightweight, daily-wear and gifting-led jewellery, with four-hour delivery currently available across Mumbai and Navi Mumbai.

Jewellery stocks fell on September 1 after Prime Minister Narendra Modi urged Indians to avoid unnecessary gold purchases, citing Swadeshi and self-reliance, raising concerns over demand and jewellery buying patterns.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

Jewels by Annu Chadha has opened a flagship boutique at The Corridors, Chattarpur, New Delhi, expanding its retail presence in South Delhi and the wider NCR market.

PNG Jewellers opened a company-owned store in Gurugram on August 15, expanding its Delhi NCR presence with gold, diamond and silver jewellery across categories.

Zen Diamond India has presented its Tören Collection featuring natural diamonds with sapphires, rubies and emeralds in yellow and rose gold, highlighting five jewellery designs for the monsoon season.

Harit Zaveri Jewellers has introduced Saanjh, a 22 KT gold bridal jewellery collection in July 2026, featuring polki, kundan and temple-inspired designs for contemporary bridal preferences and occasions.

Dhirsons has introduced AAROH, a lightweight 14K and 18K gold jewellery collection in July 2026, targeting younger consumers seeking fine jewellery to mark personal milestones and everyday achievements.

Senco Gold & Diamonds has introduced its ‘Drops of Joy’ campaign across India from July 3, 2026, offering discounts on gold and diamond jewellery to support seasonal consumer purchases.

Ministry of Good Souls has introduced a new bridal jewellery collection in 925 sterling silver, featuring handcrafted designs for weddings and festive occasions, with prices ranging from Rs 30,000 to over Rs 1.6 lakh.