Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Divine Solitaires’ new wedding campaign positions the diamond mangal sutra as a powerful symbol of protection, unity and lifelong partnership, reinforcing the brand’s craftsmanship, ethics and value-driven assurance for modern brides.

This wedding season, Irasva introduces Rüh, its newest bridal collection that bridges art and emotion through exquisite hand-painted jewellery inspired by the sacred beauty of Pichwai and the symbolism of lotus blooms. Designed for the modern bride and her closest circle, Rüh celebrates individuality, craftsmanship, and the soulful essence of Indian heritage — redefining fine jewellery as wearable art.

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

Irasva has unveiled Rüh, its latest bridal collection inspired by the sacred Pichwai art of Rajasthan, reimagining bridal jewellery as hand-painted heirloom pieces for the modern bride and her circle. Designed as a soulful fusion of heritage and innovation, the collection embodies purity, growth, and timeless elegance through symbolic motifs and meticulous craftsmanship.

Mahabir Danwar Jewellers (MDJ) turned the spotlight on love, companionship, and celebration with the grand finale of its flagship contest Couple No.1 – Season 4, held at Fairfield by Marriott, Kolkata.

PP Jewellers by Pawan Gupta has unveiled its latest Wedding Collection, a line of opulent bridal jewellery that blends heritage artistry with contemporary elegance. Featuring regal chokers, layered rani haars, statement jhumkas, and vibrant gemstone creations, the collection captures the grandeur and emotional essence of Indian weddings.

Tanishq’s wedding-focused sub-brand Rivaah has rolled out ‘Rivaah Bridal Insider’, a new digital styling series aimed at guiding modern Indian brides through their wedding journeys. The series, hosted exclusively on Tanishq’s social media platforms, features renowned makeup artist and stylist Namrata Soni, and offers practical, expert-led tips across various bridal looks and occasions

This year at Cannes, Indian celebrities did more than just serve fashion — they spotlighted the evolving language of jewellery on a global stage. From layered heritage pieces to bold brooches and backchains, here's a deep dive into their dazzling looks and the business takeaways for jewellers and retailers

India's leading jewellery retailers and designers have shifted the focus entirely from traditional gold weight pricing to prioritizing artistic merit, craftsmanship, and design innovation. Industry experts reveal how market segmentation, multi-functional designs, and compelling storytelling are now essential strategies for success, with insights into how different age groups are embracing these transformative approaches

As the wedding season unfolds, Forevermark introduces a refined collection of minimalist bridal jewellery, seamlessly blending elegance with versatility

Tanishq, synonymous with exquisite wedding jewellery, has unveiled the second edition of its 'Rivaah x Tarun Tahiliani' collection

Reliance Jewels has launched its much-anticipated 'Vivaham Wedding Collection', a stunning range designed to capture the essence of Indian weddings this festive season

This Collection is a Celebration of Daughters, Brides, and Timeless Traditions