Dhirsons Jewellers Launches ‘Sone Ka Rishta’ Campaign for Akshaya Tritiya
Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.
Mirari Fine Jewels Launches Machu Picchu Collection
Mirari Fine Jewels has introduced the Machu Picchu collection, inspired by the historic citadel, featuring rings, cufflinks and earrings, focusing on design detail, craftsmanship and contemporary product positioning.
Everyday Diamond Wear Gains Ground in India, Says De Beers
De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.
New-Age Gold Balances Wearability with Subconscious Investment Value
As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.
Bharat Diamond Bourse hosts Leadership Series with MUBRI and WGC executives
Bharat Diamond Bourse organized a Leadership Series session in Mumbai featuring MUBRI President Ali Pastorini and WGC India CEO Sachin Jain, addressing Latin America demand, trade barriers, and domestic market outlook.
What Every Jeweller Should Learn from Palmonas’s $40 Million Story. What Happened?
Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.
Buyer Fatigue Tests Exhibitors Amid Back-to-Back Trade Shows
As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod
From Footfall to Conversion: How In-Store Experience Is Becoming the Real Differentiator
With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.
Heer by GIVA Launches Women’s Day Campaign ‘She Is Not a Campaign’
GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.
De Beers Releases Great Indian Diamond Archive Featuring 12 Historic Stones
De Beers launched The Great Indian Diamond Archive on March 31 in New Delhi, documenting 12 historic diamonds of Indian origin to highlight India’s early role in global diamond mining history.
Diamond Trade on Edge as Tensions in the Middle East Disrupt Key Supply Routes
The ongoing US-Israel-Iran conflict is disrupting diamond trade flows, impacting key hubs, delaying shipments, and pressuring logistics; however, the industry is hopeful of things returning to normal once the geopolitical tensions ease, finds out Dhwani Rathod.
FURA Gems Secures RJC Certification for Coloured Gemstone Operations
FURA Gems has obtained Responsible Jewellery Council certification following an independent audit, aligning its ruby and sapphire operations with global sourcing standards amid rising demand for traceable coloured gemstones.
Ashth Launches Udaya High Jewellery Collection Inspired by Rani ki Vav
Ashth unveils Udaya in March 2026, a high-jewellery collection inspired by Rani ki Vav, featuring portrait- and rose-cut diamonds with engraved gold, reflecting architectural design and craftsmanship.
Divine Solitaires reports 30–35% growth in FY26 amid strategy realignment
Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.
Gemfields reports reduced losses amid operational disruptions in FY2025
Gemfields reported improved loss metrics for FY2025 despite operational disruptions at Montepuez and Kagem, with auction revenues at $ 129 million and focus shifting to stabilization and deleveraging in 2026.
