Bharat Diamond Bourse organized a blood donation drive on June 17 in Mumbai, collecting 801 units in partnership with five hospitals and blood banks to address an urgent citywide shortage.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.

Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.

The KP Dialogue Forum will be held in Mumbai on May 10, 2026, bringing together global diamond industry stakeholders to discuss credibility, consumer confidence and compliance across the supply chain.

IAGES expanded its #PehlaCheckIAGES campaign across India during Akshaya Tritiya 2026, encouraging consumers to verify jewellers before purchase while positioning accreditation and transparency as differentiators for jewellery businesses.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Piyush Goyal launched Malabar Gold & Diamonds’ Rs 200 crore CSR plan in New Delhi on March 25, 2026, covering education, healthcare, hunger relief, housing and environmental programmes across India.

Natural Diamond Council will mark April 8, 2026, as World Diamond Day globally, encouraging industry stakeholders and consumers to share natural diamond stories to strengthen awareness, engagement, and category relevance.