As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

PC Totuka & Sons launches Pret Jewels by PC Totuka in 2026, introducing a Navratna-focused jewellery brand aimed at Middle East consumers, extending its offering into a new retail market.

Harit Zaveri Jewellers introduced its 14kt Polki Edit in December 2025, expanding its polki jewellery offerings with lightweight designs positioned for weddings, parties and occasion-led demand across retail markets.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Hari Krishna Exports brings together 28 couples in its annual Mass Wedding Festival at HK Hub, reinforcing its longstanding commitment to social responsibility, community welfare, and dignified new beginnings for families.

DP Jewellers organised its first jewellery masterclass in Indore, offering over 55 participants expert guidance on styling, gemstone pairing, and maintenance techniques, further strengthening the brand’s commitment to customer education and trust.

The global jewellery fraternity convened in Paris for the 2025 CIBJO Congress, where industry leaders, policymakers, and experts gathered to discuss the evolving landscape of the gem and jewellery trade.

Bharat Diamond Bourse Marks 41 Years of Excellence & 15 Years of Operations of BDB Complex with the Release of customized My Stamp by Department of Posts, Government of India