iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

Candere, the lifestyle jewellery brand by Kalyan Jewellers, expanded its Maharashtra retail presence on January 5, 2026, with new stores in Kandivali, Nashik and Kolhapur to strengthen market reach.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

Gargi by P.N. Gadgil & Sons rolls out nationwide Black Friday promotions from November 28–30, offering flat 25% discounts across silver, brass fashion jewellery and diamond jewellery making charges to drive festive-season gifting.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Senco Gold & Diamonds announces a special ‘Infinity Abundance’ campaign from November 5-11, offering exclusive cashback on gold and attractive discounts on diamonds, inspired by the prosperity and manifestation energy associated with the 11:11 date.

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, ushers in the festive season with Divine Diwali – a celebration of light and legacy, presenting to its connoisseurs

GIVA, one of India’s fastest-growing jewellery brands, has announced the launch of its Grand Festive Sale, offering customers special savings across its silver, gold, and lab-grown diamond collections.

Tanishq, the jewellery brand from the House of Tata, has unveiled its annual Festival of Diamonds 2025 – “Sparkle Your Way”, alongside the exclusive launch of its new Élan Collection, at Palladium Ahmedabad, Gujarat’s first luxury mall.

KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.

Vummidi Bangaru Jewellers (VBJ) Since 1900, one of India’s oldest and most trusted names in fine jewellery, has announced the launch of its annual ‘Extravagant Aadi’ festival campaign. Running from 11 July to 17 August 2025, the six-week initiative celebrates the auspicious Tamil month of Aadi with a wide range of festive offers across its showrooms in Chennai and Dallas (USA)

Bengaluru’s legendary fine jewellery house, C. Krishniah Chetty Group, has brought its signature sparkle to Goa with a six-day luxury jewellery exhibition that blends heritage craftsmanship, modern innovation, and conscious consumerism

Khazanchi Jewellers Limited, a prominent name in India’s jewellery retail landscape, has announced stellar financial results for the second half and full year of FY25, reporting a sharp surge in revenues and profits. Backed by strong festive demand, digital innovation, and expansion into new markets, the Chennai-based company has emerged as a key player in the evolving jewellery sector

Key findings from The Plumb Club’s new consumer study—and what they mean for Indian retailers