Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

Kalyan Jewellers has opened its first showroom in Baramati, Maharashtra, on July 20, 2026, alongside the launch of a Candere store, expanding its retail presence in the state.

Senco Gold & Diamonds inaugurated its 6,500 sq. ft. flagship Janpath store in Bhubaneswar on July 20 with actor Rakul Preet Singh, ahead of Odisha's festive and wedding shopping season.

Bengaluru-based laboratory-grown diamond jewellery brand Aukera has secured Rs 90 crore in debt funding led by Alteria Capital to support retail expansion, product development, omnichannel growth and hiring across India.

Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.

Candere, the jewellery brand from Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its brand ambassador, joining Shah Rukh Khan to strengthen its outreach to younger consumers across India.

IRASVA Fine Jewellery marked its seventh anniversary in June 2026, highlighting growth in omnichannel retail, e-commerce expansion, and the launch of its first laboratory-grown diamond collection.

Khandelwal Jewellers inaugurated its ninth showroom in Jalna, Maharashtra, marking its first entry into Marathwada and expanding its retail presence beyond Vidarbha as part of its regional growth strategy.

Challani Jewellery Mart inaugurated its new flagship showroom in Puducherry on May 29, 2026, expanding its retail presence with a three-floor jewellery destination and announcing Raashi Khanna as brand ambassador.

Maliram Jewellers celebrated its 50th anniversary on December 27, 2025 in Amritsar, bringing together industry leaders, trade partners, dignitaries and customers to mark the retailer’s growth across Punjab.

Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.

Gargi by PNGS expanded its retail network in April 2026 with four new outlets across Kolkata, Gwalior, Amravati and New Delhi as part of its FY27 growth strategy.

GJEPC says India–New Zealand FTA signed on April 27, 2026 will enable zero-duty access, supporting export growth from $ 16.61 million to $ 50 million within three years.

Sennes, backed by Senco Gold & Diamonds, opened its first exclusive Noida store at Gaur City Mall on April 21, 2026, marking its 12th outlet and expanding lab-grown diamond retail presence.