Divine Solitaires concluded its month-long Solitaire Festival of India 2026 with participation from 200+ partner jewellers across 100+ cities, combining natural diamond solitaire sales with consumer rewards.

P.C. Chandra Jewellers has launched ‘True To Me’, a five-episode podcast series featuring women’s stories around identity and personal choice, with jewellery integrated into the content.

World Gold Council taps into first Diwali celebrations to position gold as a symbol of belonging, self-expression and new beginnings

The campaign positions 925 sterling silver as a versatile choice for festive dressing, everyday style and meaningful gifting.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

Khandelwal Jewellers marked 16 years of supporting employees’ children’s education this Independence Day, covering school fees and learning expenses for more than 75 students annually.

Rokde Jewellers has introduced a new brand identity through a campaign featuring Riteish and Genelia Deshmukh, as the Nagpur-based retailer prepares to expand beyond Vidarbha.

IAGES marked its first anniversary on August 8 in Mumbai, reporting 140+ accredited partners across 750+ stores in 235+ cities and continued efforts to strengthen gold industry standards.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.

Dhirsons has introduced AAROH, a lightweight 14K and 18K gold jewellery collection in July 2026, targeting younger consumers seeking fine jewellery to mark personal milestones and everyday achievements.

Bharat Diamond Bourse organized a blood donation drive on June 17 in Mumbai, collecting 801 units in partnership with five hospitals and blood banks to address an urgent citywide shortage.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.