Why Customers Delay Jewellery Purchases: The Hidden Frictions Retailers Overlook
As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.
Sennes Debuts at Cannes with Rida Tharana Collaboration
At the 2026 Cannes Film Festival, Rida Tharana wore a custom lab-grown diamond necklace by Sennes, marking the brand’s international visibility and design-led positioning in contemporary fine jewellery.
India’s KP Dialogue 2026 Focuses on Traceability, ESG and Consumer Confidence in Natural Diamonds
The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.
Dhirsons Jewellers Launches Mother’s Day Campaign ‘First Love. First Gold.’
Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.
Ethera Launches Mother’s Day Campaign and Fine Jewellery Edit
BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.
Senco Gold & Diamonds Launches Mother’s Day Campaign Across Digital Platforms
Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.
Divine Solitaires launches Mother’s Day campaign focused on shared milestone journeys
Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.
De Beers Group, GJEPC Launch Natural Diamond Promotion Through Cricket Broadcasts
De Beers Group, GJEPC and JioStar have launched a natural diamond promotion campaign during India’s cricket season, integrating jewellery styling, player-led storytelling and branded segments to strengthen consumer engagement.
Jos Alukkas partners with M4Marry for ‘Second Sunrises’ campaign
Jos Alukkas announced a partnership with M4Marry on April 27, 2026, in Mumbai to extend its ‘Second Sunrises’ campaign, targeting individuals seeking second marriages through content, platform integration, and outreach.
Aanika Diamond Collection Launched by Malabar Gold & Diamonds Ahead of Akshaya Tritiya
Malabar Gold & Diamonds has introduced its Aanika natural diamond collection, endorsed by Kareena Kapoor Khan, targeting festive demand with heritage-inspired designs and a renewed focus on emotional storytelling and cultural symbolism.
Forevermark expands retail footprint ahead of Akshaya Tritiya demand
Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.
Natural Diamond Council launches World Diamond Day globally on April 8
Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.
Buyer Fatigue Tests Exhibitors Amid Back-to-Back Trade Shows
As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod
From Footfall to Conversion: How In-Store Experience Is Becoming the Real Differentiator
With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.
Heer by GIVA Launches Women’s Day Campaign ‘She Is Not a Campaign’
GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.
