As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Kalyan Jewellers launched the Gold4India Initiative on May 12 to promote gold recirculation, reduce import dependence by five tonnes, formalise monetization channels, and encourage responsible jewellery consumption in India.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

India’s diamond jewellery market reached Rs 497 billion in 2025, capturing 12% global demand, driven by Gen Z and self-purchasing women, with projections of Rs 1,50,000 crore by 2030.

GJEPC’s IGJS Jaipur 2026, held April 9–11 in Jaipur, hosts 85 companies and over 230 global buyers, reinforcing India’s sourcing position amid geopolitical shifts and evolving trade dynamics.

BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.

De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

GemGenève will present eight emerging designers at its 10th edition from May 7–10, 2026 in Geneva, highlighting new talent through the Designers’ Village alongside global industry participation.

New York-based Verlas introduced its ‘La Fleur’ collection in India on March 18, 2026, featuring lab-grown diamonds and recycled gold, targeting demand for sustainable, versatile fine jewellery in the market.

Amoura, the contemporary jewellery label by D.P. Jewellers, hosted an invite-only Women’s Day gathering on March 13 in Indore, introducing guests to its lightweight everyday jewellery collection and engaging customers.

Selective buying defined the Hong Kong International Jewellery Show 2026 as Southeast Asian and Indian buyers dominated attendance, large diamonds and coloured gemstones saw demand, while overall market sentiment remained cautious.

International Gemological Institute announced winners of IGI Expressions 2025–26 after receiving more than 1,000 entries from 55 countries, recognizing nine designers across three categories in its global online jewellery design contest.

Sawansukha Indian Institute of Jewellery organized a student-led sustainable design competition, challenging participants to create jewellery from scrap materials to promote circular thinking and responsible craftsmanship within design education.